mcdavis:lenier:imkevin:inothernews:alaskamiller: Skittles updated their homepage. It’s now simply a Twitter search page with skittles as the keyword. Clicking on video now takes you to their YouTube page while pictures will take you to their Flickr account and products now simply go to the relevant Wikipedia entries. This is fucking genius. The game? It has changed. That’s a bold move — I wouldn’t have predicted any company to do something like that even though I had considered similar things for past clients. This is genius. Skittles marketing team, you win one internet. De-localized website. Interesting. FASCINATING FASCINATING FASCINATING FUCK YES. GOOD GOD. Okay marketing makes me happy. My agency represents Mars (and therefore Skittles) and I’m wondering if this came out of here. It’s certainly disruptive, which is what we stand for. And everyone’s talking. And it seems smart. Ohhhh fascinating. And more or less free. Go skittles. Go world. Go evolution of communication and marketing.

mcdavis:lenier:imkevin:inothernews:alaskamiller:

Skittles updated their homepage. It’s now simply a Twitter search page with skittles as the keyword. Clicking on video now takes you to their YouTube page while pictures will take you to their Flickr account and products now simply go to the relevant Wikipedia entries. This is fucking genius. The game? It has changed.

That’s a bold move — I wouldn’t have predicted any company to do something like that even though I had considered similar things for past clients.

This is genius. Skittles marketing team, you win one internet.

De-localized website. Interesting.

FASCINATING FASCINATING FASCINATING FUCK YES. GOOD GOD.

Okay marketing makes me happy. My agency represents Mars (and therefore Skittles) and I’m wondering if this came out of here. It’s certainly disruptive, which is what we stand for. And everyone’s talking. And it seems smart. Ohhhh fascinating.

And more or less free.

Go skittles. Go world. Go evolution of communication and marketing.